https://www.digitaltvnews.net The latest TV Advertising (AdTech) and Analytics Business, Technology and Market Research news Thu, 27 Feb 2025 10:09:42 +0000 en-GB hourly 1 https://www.digitaltvnews.net/?p=43403 Thu, 27 Feb 2025 10:09:42 +0000 https://www.digitaltvnews.net/?p=43403 February 26, 2025 — Barb, with Kantar Media, has expanded its measurement of the YouTube content that people watch on TV sets, selecting 200 YouTube channels that will become part of its daily audience reporting.]]> https://www.digitaltvnews.net/?p=43397 Mon, 24 Feb 2025 08:39:45 +0000 https://www.digitaltvnews.net/?p=43397 February 21, 2025 — ArabyAds and LG Ad Solutions have joining forces with TVekstra to provide Turkish advertisers with access to TVekstra LG CTV inventory, backed by ArabyAds marketing technology and measurement.]]> https://www.digitaltvnews.net/?p=43393 Mon, 24 Feb 2025 08:24:26 +0000 https://www.digitaltvnews.net/?p=43393 February 20, 2025 — YouTube CTV platform reach and volumetrics, covering video views and duration, will be included in Comscore's (NASDAQ: SCOR) Video Metrix Multi-Platform in Canada, France, Spain and Malaysia.]]> https://www.digitaltvnews.net/?p=43383 Mon, 17 Feb 2025 17:16:49 +0000 https://www.digitaltvnews.net/?p=43383 February 17, 2025 — Nielsen has collaborated with JioStar to power advanced analytics for its OTT platform – JioHotstar, enabling advertisers and agencies to optimize campaign performance during the TATA IPL 2025.]]> https://www.digitaltvnews.net/?p=43373 Mon, 17 Feb 2025 15:58:37 +0000 https://www.digitaltvnews.net/?p=43373 February 13, 2025 — U.S. MVPDs, plus Ampersand and the VAB, have announced unified guidance on multiscreen TV advertising terminology, aiming to align the industry around the various TV advertising delivery types.]]> https://www.digitaltvnews.net/?p=43371 Mon, 17 Feb 2025 15:40:57 +0000 https://www.digitaltvnews.net/?p=43371 February 13, 2025 — Roku (NASDAQ: ROKU) has released fourth quarter 2024 results. Streaming Households were 89.8 million, up 9.8 million from 2023. Streaming Hours were 127.1 billion, up 21.1 billion hours YoY.]]> https://www.digitaltvnews.net/?p=43367 Mon, 17 Feb 2025 15:19:57 +0000 https://www.digitaltvnews.net/?p=43367 February 12, 2025 — Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across their six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke).]]> https://www.digitaltvnews.net/?p=43356 Tue, 11 Feb 2025 16:50:44 +0000 https://www.digitaltvnews.net/?p=43356 February 10, 2025 — Harmonic (NASDAQ: HLIT) has announced that its VOS 360 Media SaaS and VOS360 Ad SaaS are now qualified on Akamai for the deployment of playout, broadcast and video streaming workflows.]]> https://www.digitaltvnews.net/?p=43352 Mon, 10 Feb 2025 16:52:24 +0000 https://www.digitaltvnews.net/?p=43352 February 10, 2025 — Barb is collaborating with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry.]]> https://www.digitaltvnews.net/?p=43347 Mon, 10 Feb 2025 15:48:50 +0000 https://www.digitaltvnews.net/?p=43347 February 6, 2025 — LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.]]> https://www.digitaltvnews.net/?p=43340 Thu, 06 Feb 2025 16:47:30 +0000 https://www.digitaltvnews.net/?p=43340 February 6, 2025 — Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.]]> https://www.digitaltvnews.net/?p=43327 Wed, 05 Feb 2025 08:06:50 +0000 https://www.digitaltvnews.net/?p=43327 February 4, 2025 — Programmatic ad platform StackAdapt has raised growth capital of $235 million led by Teachers' Venture Growth (TVG), with participation from Intrepid Growth Partners and four other investors.]]> https://www.digitaltvnews.net/?p=43317 Tue, 04 Feb 2025 10:49:22 +0000 https://www.digitaltvnews.net/?p=43317 February 3, 2025 — Tubi (NASDAQ: FOXA, FOX) has announced a new shoppable experience, The Tubi Red Carpet Shop, in partnership with Shopsense AI, inspired by the upcoming TUBI RED CARPET AT SUPER BOWL LIX.]]> https://www.digitaltvnews.net/?p=43315 Tue, 04 Feb 2025 10:37:01 +0000 https://www.digitaltvnews.net/?p=43315 February 3, 2025 — Paramount Global and Nielsen have signed a new measurement deal covering all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.]]> https://www.digitaltvnews.net/?p=43307 Tue, 04 Feb 2025 09:56:27 +0000 https://www.digitaltvnews.net/?p=43307 January 30, 2025 — Pixalate has released its Q4 2024 CTV Device Market Share Reports for the UK, US, Canada and Mexico. The reports provide data on the top CTV devices in each country by quarterly market share.]]> https://www.digitaltvnews.net/?p=43296 Fri, 31 Jan 2025 10:13:29 +0000 https://www.digitaltvnews.net/?p=43296 January 30, 2025 — Barb has commissioned two prototypes and two new data sources for Barb Panel Plus, which extends Barb's use of big data sets for integration with UK panel data.]]> https://www.digitaltvnews.net/?p=43293 Fri, 31 Jan 2025 10:07:23 +0000 https://www.digitaltvnews.net/?p=43293 January 30, 2025 — According to an Advertising Association/WARC report, UK ad spend rose 9.7% to £10.6bn in the third quarter of 2024. BVOD ad spend is expected to have grown 12.4% at end-2024.]]> https://www.digitaltvnews.net/?p=43289 Thu, 30 Jan 2025 18:36:13 +0000 https://www.digitaltvnews.net/?p=43289 January 30, 2025 — ThinkAnalytics' AI will be integrated into search, voice search discovery and personalized recommendations across DISH, Sling TV, and DISH Anywhere services - on both satellite and OTT platforms.]]> https://www.digitaltvnews.net/?p=43285 Thu, 30 Jan 2025 18:02:21 +0000 https://www.digitaltvnews.net/?p=43285 January 28, 2025 — Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are expected to see revenue growth ahead of the global average (3.9% CAGR through 2028), according to PwC.]]> https://www.digitaltvnews.net/?p=43279 Wed, 29 Jan 2025 08:31:36 +0000 https://www.digitaltvnews.net/?p=43279 January 28, 2025 — Magnite (NASDAQ: MGNI) is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now.]]> https://www.digitaltvnews.net/?p=43278 Wed, 29 Jan 2025 08:21:40 +0000 https://www.digitaltvnews.net/?p=43278 January 28, 2025 — European JICs, Media Owner Committees (MOCs), and research companies have announced the creation of the Audience Measurement Coalition (AMC) to advocate for audience measurement in Europe.]]> https://www.digitaltvnews.net/?p=43274 Tue, 28 Jan 2025 17:32:28 +0000 https://www.digitaltvnews.net/?p=43274 January 27, 2025 — Nielsen and Cox Media Group (CMG) have renewed their agreement for television and audio measurement services covering CMG local television and radio stations.]]> https://www.digitaltvnews.net/?p=43257 Mon, 27 Jan 2025 10:19:23 +0000 https://www.digitaltvnews.net/?p=43257 January 23, 2025 — Whale TV has selected OneTrust to centralise and simplify consumer consent and preferences on its Whale TV operating system (OS) and owned and operated streaming apps such as Whale TV+.]]> https://www.digitaltvnews.net/?p=43256 Mon, 27 Jan 2025 10:13:02 +0000 https://www.digitaltvnews.net/?p=43256 January 22, 2025 — The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.]]> https://www.digitaltvnews.net/?p=43253 Thu, 23 Jan 2025 09:48:02 +0000 https://www.digitaltvnews.net/?p=43253 January 22, 2025 — TCL (1070.HK) and PubMatic (Nasdaq:PUBM) have connected TCL's programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic's platform to power live sports ad demand.]]> https://www.digitaltvnews.net/?p=43249 Wed, 22 Jan 2025 09:18:45 +0000 https://www.digitaltvnews.net/?p=43249 January 21, 2025 — Netflix (NASDAQ: NFLX) has posted Q4 2024 results on its website. In Q4, revenue increased 16% YoY, while operating income rose 52%. The company finished 2024 with 302 million memberships.]]> https://www.digitaltvnews.net/?p=43246 Wed, 22 Jan 2025 08:47:13 +0000 https://www.digitaltvnews.net/?p=43246 January 21, 2025 — Proximic by Comscore (NASDAQ: SCOR) has released its annual State of Programmatic Report. One key finding is that 72% of respondents are planning to increase programmatic investments in 2025.]]> https://www.digitaltvnews.net/?p=43244 Tue, 21 Jan 2025 10:56:04 +0000 https://www.digitaltvnews.net/?p=43244 January 17, 2025 — Kantar Group has announced the proposed sale of Kantar Media to H.I.G. Capital. The transaction's purchase price of around $1 billion is anticipated to be primarily paid in cash.]]> https://www.digitaltvnews.net/?p=43238 Thu, 16 Jan 2025 10:34:17 +0000 https://www.digitaltvnews.net/?p=43238 January 15, 2025 — DIRECTV has acquired majority ownership of INVIDI, a provider of addressable TV advertising solutions that allow marketers to target specific audiences on TV without wasting ad impressions.]]> https://www.digitaltvnews.net/?p=43232 Thu, 16 Jan 2025 10:11:28 +0000 https://www.digitaltvnews.net/?p=43232 January 15, 2025 — Magnite (Nasdaq: MGNI) has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time.]]>